Hi! Here is our story:

Our journey began over 20 years ago, when our founder started making her own deodorant after her mother was diagnosed with breast cancer. That season opened her eyes to how much of what we put on our bodies affects what happens inside them, especially around the lymph nodes, where traditional deodorants often do more harm than good. There had to be a better, gentler way. Much experimentation took place and the natural deodorant is now one of the products in our shop!

When we welcomed our first child, our commitment to clean, natural living deepened. Like so many new parents, we started researching everything — especially what touches our baby’s skin. What we found was disturbing: so many “normal” baby products are full of harsh chemicals, synthetic fragrances, and toxic fillers. We started making all our own products for our son, starting with our tallow balm. We are currently working on many other products for the entire family and are committed to making everything from scratch, using ingredients that are safe, simple, and real.

Our founder also personally suffers from psoriasis, a skin disorder causing extreme itchiness and inflammation. Managing these symptoms has been a lifelong struggle and nothing has worked as well on these symptoms as the healing tallow balm. But the "aha moment" with the tallow balm came after visiting a close family member who was undergoing chemo treatments in February 2025 and suffered terribly with "chemo feet" — cracking, extreme dryness, and sensitivity. After many formula experiments, our founder brought the healing tallow balm with herbal extracts to this family member and thought "let's just try this and see what happens". At this point, the family member had gone through nearly an entire jug of a very popular ointment with no improvement. The morning after applying the tallow balm, this family member's feet were vastly improved, smooth, and she was in shock — we all were. This is when we knew we were onto something. "Everyone should experience this comfort", the family member said. She was adamant that I start selling it.

We believe that what you put on your body matters and that natural ingredients, given to us by God, are enough. Wellness comes from the earth, our ancestors’ wisdom, and a little bit of homemade care.

Thanks for being here. We’re honored to walk this journey toward health with you.

With love,

The Wild Sparrow Naturals Team